Key dates of a brand identity development timeline
To kick things off, you’ll receive a sample brand identity development questionnaire to fill out. This document will help us gather the initial details of the project. We can also sit down for a meeting over coffee or discuss via email correspondence, whichever works best.
Initial presentation of logo options and other identity system materials
During our initial presentation, we’ll be discussing your audience analysis, personality and communication study, brand positioning and personality, identity development, final logo options, logo optimizations, colour palette options and typography options. As we have a lot to dig through and study, this usually occurs 4 weeks after the project kick-off.
Choose your preferred logo from the suggested options
This part is all about you. Take time and decide which logo option you want. Pick one that best suits your brand and let us know within a week from the initial presentation.
Preparation and handing over the brand guideline book
The brand guideline book will cover the following topics regarding the brand overview, audience, personality, positioning, logo and identity – primary logo, placement and minimum size, variations, unacceptable usage, co-branding, colour palette – primary colours, secondary colours, usage, photography – varieties, usage, typography – primary font, secondary font, usage, accompanying assets (icons etc), applying the brand – showcase of collateral design, online presence – (web, social media and digital advertising).
Preparation and handing over of the agreed collateral designs
At the final stage, all material will be handed over to you, including any collateral designs. This usually takes about 4 weeks after all the details have been approved and confirmed from your end.