Our data driven approach on content creation ensures that the right message is delivered to the right people. Content is ideated and crafted in a way that it suits the intended user. This means that, your content will be tailor-made to suit your specific audience and your mediums.
Stages of the content creation journey
As our initial step into the content creation journey, we determine whether the overall goals are inline in with your expectations. We also define your customer base and identify the strength of the product / services that you offer.
To understand your buyer personas, we categorise each intended consumer segment on the stage in which they are positioned in the sales funnel, i.e. discovery, engagement or action stage. This is where our team studies which user should be appealed to at which stage for optimum leads.
The most important part is identifying what type of content should be created for your audience.
During the planning stage, we map out the entire process of the content journey, from production to distribution. We determine the responsibilities, duration and whether the content is aligned with your business goals, as well as the setting for which KPIs to monitor. The fun begins with production and content distribution across your desired platforms. We give close attention to reach the specified and identified buyer personas and target audience. Additionally, content is optimised for different formats and pushed through existing networks and influencers.
After the content has been distributed, our experts measure the content performance through KPIs (unique page visits, viewing time, downloads, inbound links, shares, comments and interactions, lead generation, cost per click, cost per lead etc). We then use this data to optimize the content for maximum performance.