Deciding the Content Mix
The most important part is identifying what type of content should be created for your audience.
Planning, Content Creation and Distribution
During the planning stage, we map out the entire process of the content journey, from production to distribution. We determine the responsibilities, duration and whether the content is aligned with your business goals, as well as the setting for which KPIs to monitor. The fun begins with production and content distribution across your desired platforms. We give close attention to reach the specified and identified buyer personas and target audience. Additionally, content is optimised for different formats and pushed through existing networks and influencers.
Post Evaluation with KPIs
After the content has been distributed, our experts measure the content performance through KPIs (unique page visits, viewing time, downloads, inbound links, shares, comments and interactions, lead generation, cost per click, cost per lead etc). We then use this data to optimize the content for maximum performance.