How do you measure the online demand for your business? Are you getting the attention of those who are actively looking for your product or service? You might have just launched your website or have maintained a web presence for a while now, either way, these are important questions that need to be asked. SEO ensures that your business will be discovered by the right people at the right time, with no advertising budgets involved!
Having a carefully planned out SEO strategy is a must to make sure that you are getting the most out of your digital existence. By analyzing the market demand and implementing sustainable and content driven SEO strategies, we will help you improve your website’s visibility to drive more relevant visitors to your site, organically.
We will first audit your current online presence on search engines. If you already have a website, we will do an in-depth SEO audit to understand where you stand in terms of your visibility on search engines, organic visibility, and overall SEO performance. This would include a detailed technical and strategy audit to provide recommendations on immediate areas of improvement.
We will identify the macro and micro conversions we want to take place on your website. The framework we map will help structure important key performance indicators (KPIs) linked to the strategy and objectives of your business.
The audience research includes a detailed keyword research and analysis, which assists in understanding the total market demand for your product or service. We also research and analyse your target audience so that we can help you develop content that is more effective. We use multiple sources to compile data in order to ensure a more holistic understanding of demand and buyer personas.
We will identify your competitors in SERP (Search Engine Results Pages) and embark on a benchmarking exercise. Understanding their strengths and weaknesses will help us develop a comprehensive SEO strategy for your business.
Onsite optimization plays one of the biggest roles in determining the position of your website on the Google search engine results page. From content to technical implementation, we will make sure that each page is optimized to provide the best user experience, which leads to higher search engine rankings. This includes defining the information architecture, website speed optimization, image optimization, JavaScript optimization, fixing broken links, schema markup implementation, canonicalization, product page optimization and a host of other technical optimizations.
Yes, link building is still important! It is the process of acquiring links from other websites to your own. Backlinks act as a vote of trust and improve the authority of a website from a search engine’s point of view. The quality and quantity of your website’s link profile plays a major role in your website’s ability to appear in top search engine results. We strictly adhere to Google Webmaster Guidelines when it comes to link building (white hat SEO).
A good strategy isn’t complete until you see results. Our analytics report will show how well your SEO strategy has performed over the course of the months. At the end of each month, you will get an in-depth report of our SEO efforts, with pro-active recommendations on how we can improve further.
Local SEO is the practice of improving visibility on search engines for brick and mortar businesses such as restaurants, retail stores, malls, cinemas, who serve customers in person. Services offered under Local SEO include optimizing and localizing website content, setting up and maintaining all components of the Google My Business listing, improving local link popularity, and much more. The goal is to ensure that customers searching for related products and services in your locality can easily discover your business.
We like to call ourselves experts in digital marketing, and SEO is an integral part of the services we offer, because we believe that it is one of the most important factors to ensure that customers can find your business at the time of their need.
As SEO specialists in Sri Lanka, we take a strategic and measured approach, going beyond best practices and taking data-driven decisions to achieve your KPIs. We also keep up with industry trends and changes to make sure your SEO is at the top of its game!
Organic traffic is one of the most effective (if not the only) methods to drive high quality traffic to your website without paying for the traffic (pay-per-click), and it is often sustainable. Imagine what your business will be able to achieve if your potential customers are able to find your business online at the time they are looking for the products / services you offer.
On the other hand, SEO not only means you are optimizing your website for search engines but you are optimizing for user experience as well. Good user experience on the website is never a bad thing regardless of what marketing campaigns you are running.
Yes! As long as there is demand and there are people searching for your products and services online, SEO can be one of the most effective ways for you to increase your visibility and generate leads / sales.
At the end of the day, search engines (Google) do not differentiate informational needs of users by whether it is B2B or B2C. All search engines care about is putting relevant information in front of the people who are looking for that information. Our audits (client audit, audience research, market research etc.) and recommendations will ensure that search engines find your website, and that its information is targeted and helpful for your target audience.
It usually takes 6 - 9 months to see a visible improvement in organic visibility. Sometimes, there can be up ticks for less competitive terms and topics sooner.
Yes, we do. We have our specialized technical arm, Antyra Labs for taking care of any technical improvements and implementations that are required as part of the SEO strategy.
Absolutely! Your products should rank in top search engine results so that potential customers can discover them. Even though you can do the same using paid advertising, it is not a sustainable strategy to pay and place ads for all your products day in and day out.
While online search has been the go to place for many people to research and refine their purchasing decisions (while at home or on the go), your website needs to be right up there catering to informational needs of your potential customers in order to serve their micro moments.
eCommerce websites are also the most prone to technical errors that can significantly hinder performance on search engines. You should definitely consider getting an expert to audit and make sure all is well with your online shop.
