Search Engine Optimisation

Driving Traffic and Sales to your Website

How do you measure the online demand for your business? Are you getting the attention of those who are actively looking for your product or service? You might have just launched your website or have maintained a web presence for a while now, either way, these are important questions that need to be asked. SEO ensures that your business will be discovered by the right people at the right time, with no advertising budgets involved!

Having a carefully planned out SEO strategy is a must to make sure that you are getting the most out of your digital existence. By analyzing the market demand and implementing sustainable and content driven SEO strategies, we will help you improve your website’s visibility to drive more relevant visitors to your site, organically.

Local SEO

Local SEO is the practice of improving visibility on search engines for brick and mortar businesses such as restaurants, retail stores, malls, cinemas, who serve customers in person. Services offered under Local SEO include optimizing and localizing website content, setting up and maintaining all components of the Google My Business listing, improving local link popularity, and much more. The goal is to ensure that customers searching for related products and services in your locality can easily discover your business.

Why work with Antyra Digital?

We like to call ourselves experts in digital marketing, and SEO is an integral part of the services we offer, because we believe that it is one of the most important factors to ensure that customers can find your business at the time of their need.

As SEO specialists in Sri Lanka, we take a strategic and measured approach, going beyond best practices and taking data-driven decisions to achieve your KPIs. We also keep up with industry trends and changes to make sure your SEO is at the top of its game!

FAQs

1. Why should I consider SEO?

Organic traffic is one of the most effective (if not the only) methods to drive high quality traffic to your website without paying for the traffic (pay-per-click), and it is often sustainable. Imagine what your business will be able to achieve if your potential customers are able to find your business online at the time they are looking for the products / services you offer.

On the other hand, SEO not only means you are optimizing your website for search engines but you are optimizing for user experience as well. Good user experience on the website is never a bad thing regardless of what marketing campaigns you are running.

2. My business is B2B. Is SEO still a viable option for my business?

Yes! As long as there is demand and there are people searching for your products and services online, SEO can be one of the most effective ways for you to increase your visibility and generate leads / sales.

At the end of the day, search engines (Google) do not differentiate informational needs of users by whether it is B2B or B2C. All search engines care about is putting relevant information in front of the people who are looking for that information. Our audits (client audit, audience research, market research etc.) and recommendations will ensure that search engines find your website, and that its information is targeted and helpful for your target audience.

3. How soon can my website rank on top search results on Google? / How soon can I see results?

It usually takes 6 - 9 months to see a visible improvement in organic visibility. Sometimes, there can be up ticks for less competitive terms and topics sooner.

4. Can you implement the recommendations on the website as well?

Yes, we do. We have our specialized technical arm, Antyra Labs for taking care of any technical improvements and implementations that are required as part of the SEO strategy.

5. Can I generate sales for my eCommerce business through SEO?

Absolutely! Your products should rank in top search engine results so that potential customers can discover them. Even though you can do the same using paid advertising, it is not a sustainable strategy to pay and place ads for all your products day in and day out.

While online search has been the go to place for many people to research and refine their purchasing decisions (while at home or on the go), your website needs to be right up there catering to informational needs of your potential customers in order to serve their micro moments.

eCommerce websites are also the most prone to technical errors that can significantly hinder performance on search engines. You should definitely consider getting an expert to audit and make sure all is well with your online shop.

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