Email often gets equated to e-newsletters. The reality is that email marketing should be so much more. At Antyra, we look at email marketing in three distinct layers; awareness creation, conversion driven and CRM. We advocate adherence to CANSPAM and GDPR guidelines and ensure your brand is protected during email marketing initiatives. Our emails are beautifully crafted, devise optimized and presented to drive engagement and sales for you and an experience to your target audience.
Our email marketing framework consists of the following:
E-mail provides a range of opportunity to target your audience during their customer journey. We audit and recognize at when should you reach out to your customers. Do you have cart abandonment, have an opportunity to upsell or if your business needs an email blast to create awareness, recognizing theses touchpoints will create entry point to reach your customers.
Our strategy includes understanding what to email, when and how frequently to ensure your customer have a positive experience and will welcome your email. Not limited to just selling your product and retargeting, the mailers will include options of Opt-in, rewards, loyalty to grow your database and to collect granulated level for to segment your audience.
With Opt-in strategy, list growth development, audience segmentation and value assignment, we look at building quality databases to provide you with the ability of granulated targeting.
Our designs are trendy, engagement driven, and device optimised to provide a seamless experience across desktops, tables and mobile. Branded and developed to showcase your product and services, we can personalize emails and build your call to action and purchase intent natively to drive sales.
After selecting the best e-mailing platform suited for your requirement, we do list management, A/B testing and monitor your email delivery.
Our work doesn’t end after sending your emails and newsletters. We monitor the open rate, engagement and conversions, and outcome of A/B testing to make your next emailer even better to create a win-win situation for you and your customer.
We see Emails and e-newsletter as an entry point between you and your customer to build customer loyalty. Beyond pushing automated emails that lack a human touch and received with weak enthusiasm by customers, at Antyra, we create personalized emails to bring the correct product at the correct time.
Through audits, we identify if there’s a potential to supplement your business by using emails as a sales tool and to create top-of-the-mind awareness. Instead of blindly emailing customers with the same email at each stage of the customer journey, we analyse, design and deliver emails at the right moment to deliver your product offering at the right moment. Sending emails out globally, we are conscious of different time, cultural colour preferences and seasonality.
At Antyra, we recommend our clients for remarketing, loyalty creation and to implement at the shopping cart and website level.