An effective digital campaign was formulated focused on a 360 degree integrated strategy in order to develop Zesta brand and to enable product discovery. Search Ads, Display and YouTube advertising was used to push product discovery.
In order to effectively reduce cost per acquisition, and to sustain a long term digital presence we also focused on content marketing and SEO strategies to improve organic visibility for the site.
Email marketing was used as a channel to drive additional revenue through users who have already visited and purchased through the website, a sustained campaign was pushed to develop email audience based who could be reached directly to push promotions and new product introductions.
Based on website performance and visitor behaviour, CRO strategies were implemented to introduce new category pages, call to actions and to improve Conversion rates.
The site is only a year and 4 months old.
- Currently the site is attracting over 3,000 average monthly users. Highest entering the site organically and directly.
- The site is generating USD 2K – USD 2.5K on average every month and overall, we have maintained a positive ROI.
- There are average monthly searches for the brand with over 1K impressions globally. And we are ranking for over 900 keywords, including “benefits of Ceylon Black Tea” ranking on the first page.