Destination Marketing with TikTok
In 2019, this burgeoning platform launched a #TikTokTravel campaign. Their purpose was to inspire and encourage users to share content from their holidays around the world, and several tourism boards – from Dubai to Vietnam, Los Angeles to Japan – joined the conversation.
The social media platform has evolved into an exciting marketing channel, where travel topics are some of the most popular. Using TikTok in tourism marketing kickstarted with some destinations like Dubai, Japan, Thailand and Seoul who are active under the #TikTokTravel, as well as their own hashtags. It gives creators the opportunity to entice and offer suggestions on future trips for young travellers.
However, this is still a niche area, as very few brands use TikTok as a marketing platform. The upside? It provides a great advantage for newcomers, as the platform is not flooded with marketing content.
Destination marketers can create hashtags relevant to their destination, experience, etc. to garner the attention of travellers from around the world.
A tip from the experts – TikTok videos should be entertaining and educational. Additional points if you can tug on heartstrings!