´¢.svg 100% increase in Organic Traffic Significant increase in web site user quality 100% increase in social media engagement Significant increase on digital brand footprint

The Challenge

With the new re-branding for HNB Finance the client focused on reinventing their product portfolio and reaching out to new audiences moving beyond their traditional group of customers. As part of this vision, revitalizing the digital channels and its portfolio was a key objective.

The Solution

Going forward the HNB Finance branding we looked at how we can bring in a fresh perspective to all of HNB Finance’s digital channels that included social media presence and web presence. 

Social media strategy was re-looked at and aligned with the new customer groups that the brand wanted to reach out to. The idea here was not to sell services but to develop strong emotional relationships with the brand through its social media channels.

Tactical advertising campaigns were run to drive specific goal based KPIs such as leads or sign ups. Combining social media advertising with Google Display and Search ads were a powerful tool to drive an omni-channel marketing message to targeted audiences.

The website was revamp focused on establishing a strong brand story along with useful functional features that would help further customer engagement. Some of the key features developed in order to drive content discovery, presentation and additional engagement.

  • Component Based Architecture
  • Engagement Improvements such as product specific  Calculator Feature
  • Multi-Lingual Site Supporting – English, Sinhala & Tamil
  • Easy to Access Navigation Structure & Quick Links
  • Improved Product Pages with Multiple Engagement Elements
  • Improved Branch Network Page
  • Design Improvements – Blog Section
  • Easy to Access Primary & Secondary CTAs
Re-alignment of social media strategy to target new customer groups
Tactical advertising campaigns to drive specific goal based KPIs

The Results

  • 100% increase in organic traffic to the site within 6 months of the new site launch.
  • Significant increase in web site user quality with decreased bounce rates, increase time spent on site and pages consumed.
  • 100% increase in social media engagement on Facebook & Instagram with a growing audience base.
  • Lead generation with a lower CPA (Cost per Acquisition) for selected products giving more value for marketing budgets.
  • Significant increase on digital brand footprint with increased brand searches overtime.