The Aluth Avurudu (New Year) celebration takes place every April in Sri Lanka, and it is one of the most anticipated festivals in the Sri Lankan calendar. The streets are abuzz, there’s lots of special food being made, new clothes being bought, and fun games being played! It’s a time of community, celebration and sharing good will.
However, due to the Covid-19 pandemic, none of the usual celebrations and traditions could take place in 2020 and the weight of the pandemic seemed a bit heavier. HNB Finance sought a way to engage with the public and revive the Avurudu spirit virtually, while adhering to stay-at-home regulations.