wOw.lk is the largest eCommerce store in Sri Lanka, with a strong digital presence across multiple product categories. Even with the brand’s existing online presence, there needed to be a consistent yearly growth keeping in line with the competitive environment and the increasing online penetration.
The challenge was to drive significant organic growth across its product categories, to improve overall revenue growth and to drive positive Return of Ad Spend for its digital ad campaigns.
With over 16,000 products listed on the website, wOw.lk had to enable product discovery through a sustainable digital strategy without being dependent on mass advertising across multiple channels.
Antyra Digital developed a holistic digital strategy combining SEO and tactical Search and Display Advertising to drive category level product discovery and conversions.
A comprehensive SEO strategy was implemented across the site, improving the overall website ranking for a large number of relevant product searches.
Tactical and personalized advertising campaigns were carried out to drive positive Return on Ad Spend in order to sustain marketing efforts.
Moreover, CRO played a crucial role in improving basket size and conversion rates to drive additional revenue through the existing visitor base.