Tales of Ceylon is an award-winning destination marketing platform dedicated to showcasing the history and culture of the island of Sri Lanka through engaging stories and animated features, with the aim to inspire and create an active conversation about Sri Lanka among a potential travel audience.
Destination and tourism marketing campaigns from across the world have begun blurring into one mass — many Asian travel destinations boast of beautiful beaches, exotic wildlife, diverse cuisine, adventure activities and friendly people, all of which are the hallmarks of Sri Lanka’s own tourism promotion and marketing communications.
In this environment, we asked ourselves how we could make Sri Lanka stand above this clutter and target potential travellers at the inspiration stage of travel. The buying cycle across Sri Lanka’s key source markets—the United Kingdom, United States, Australia and India—was the task that we set ourselves, without the luxury of having millions to spend in advertising.
A land blessed with natural wonders, Sri Lanka also has a documented history spanning over two millennia. As Sri Lankans, we are brought up on stories of heroic kings, epic battles and amazing feats of engineering.
“Tales of Ceylon” was designed and launched in 2019 by Antyra Solutions, to tell these stories with the hope of creating an emotional connection to the destination—a desire to experience this heritage, to explore the sites from ancient tales and to delve into the intriguing past of an ancient kingdom.
The website is our primary engagement platform utilizing a multitude of media, such as animated videos, imaginative illustrations and engaging content worthy of consuming and sharing.
Here’s the approach we used to create a comprehensive and user-friendly destination marketing platform: