When Antyra first engaged Resplendent Ceylon, each property had an individual website and the parent brand was not deeply connected at the property level from a user discovery perspective.
Our first recommendation was to create Resplendent Ceylon as the parent website and bring each property as a sub-site within the fold. This approach immediately saw a jump in brand discovery as fans of one resort where not immediately aware of the other resorts within the chain. This approach bore immediate fruit with 26% cross-traffic noted between the different hotel brands in the first 3 months.
To portray luxury and the uniqueness of each property, Antyra introduced hand drawn elements, created property specific aesthetic markers and customized the individual home pages of each property. With the ‘home’ of Resplendent’s digital presence firmly established, Antyra launched an omni-channel digital marketing strategy focusing on SEO, Google Ads, Facebook Ads, Instagram Ads, Programmatic Advertising and Content Marketing.