Organized by the Sri Lanka Institute of Marketing (SLIM), the national body of marketing in Sri Lanka, the DIGIS awards celebrate the innovative ideas and inspiring talent showcased by the country’s digital marketing industry, which is growing rapidly in a social and economic climate that is becoming increasingly more digitized. This year, SLIM added an international category to the awards, in order to acknowledge Sri Lankan based digital marketers who have launched campaigns globally. Antyra had the notable distinction of being the only agency to win an award in this category.
Antyra’s strong and successful performance-based approach to digital marketing was the driving force behind the impressive campaign deployed for Dlimah Australia, which won the award for International Marketing. Antyra worked closely with the Dilmah team to increase the digital footprint of the Dilmah Australia online shop, to create brand visibility across new audience segments and grow revenue as part of this campaign.
Antyra received another top honour, when it won a Gold Award in the Insurance Category for Fairfirst Insurance. Antyra worked with Fairfirst to implement a cohesive digital marketing strategy, with a multi-channel approach, which saw the insurer grow its online footprint to dominate the digital space in insurance. The agency also took home the Silver award for Best Digital Marketing Innovation in the special category for Fairfirst Insurance.
Antyra finished the night with two Bronze Awards – the award for HNB Finance was won in the SEO/SEM category for the work done to build an organic digital footprint after the organization underwent a rebranding exercise, while the award for AQUA Forte, a fine dining Italian restaurant located in the Galle Fort, was won in the Travel and Hospitality category. AQUA Forte’s significant growth in a short span of two years, in a highly challenging environment brought on by the April 2019 attacks and the pandemic, is testament to the success of the campaigns run for the boutique brand.
Naveen Marasinghe, Director/COO, Antyra Solutions spoke about the agency’s achievements saying, “We are delighted to have been recognized at the SLIM DIGIS 2.0 for the hard work and dedication of our team. We offer our thanks to the team at SLIM for organizing this event under challenging circumstances, and for recognizing the immense talent and potential in Sri Lanka’s digital marketing field. As always, we are grateful for the trust and confidence placed in us by our amazing clients. From the inception of Antyra, we have valued the strength of our client relationships, and we believe it is a key reason that we are able to understand their objectives, and tailor make each digital campaign to achieve the desired results. Awards such as these are an added bonus to helping our clients get closer to where they want to be.”
With offices in Colombo and Singapore, Antyra offers services via three business verticals. Antyra Labs is the organization’s technology arm, building web platforms, AR/VR solutions and software products. Antyra Digital provides performance-based digital marketing services including SEO, PPC, Social Media Management, Analytics and more. Antyra Studios is the design arm of the company, working on end-to-end branding and creative solutions. Over the past six years, the company has become specialists in the fields of travel and hospitality, e-commerce, finance and insurance, fashion and education.