The way we search for, consume content and interact with brands has changed drastically during the last few years alone. In a sea of information, how do we stand out? The first step is to understand your online consumer; their preferences, habits and buying cycles.
Our Search Engine Optimization strategy would take into account all of the above variables to build a search visitor funnel, driving towards a conversion. We use every search term as a statement of the user’s “intent” and map their place in the funnel accordingly. As one page cannot be relevant for everything, the website is analysed and individual pages are used as entry points for a given search term.
Our Expertise in
- User research & buying process analysis
- Keyword Analysis and Research
- Intent Mapping
- Competitive Landscape Study
- Website Audit
- On-Page Optimization
- Performance Framework Setup
- Monthly Link Building
- Monthly Engagement / Site Activity Creation
- Monthly Content Marketing
- Weekly / Monthly Reviews
- On-Going Optimization