Discover Your Audience Online
The Internet is a crowded place. Who do you want to reach online? How do they spend their time browsing? Are they using desktops or are they on mobile devices? How can they engage with your brand? We try to answer these key questions through our campaign setup to make sure that your ad spend is optimized to reach the right audience at the right price. We take care to review and understand the interplay between channels and devices to ensure you never miss out on the conversation.
Engage Across The Online Buying Cycle
Whether its a hurried traveler looking for a last minute hotel deal or a student looking for more information on their Undergraduate Studies, we spend time to identify your target audiences’ buying cycle. Our campaign structures are segmented and optimized to address each key touch point identified, from creating initial awareness to a direct purchase. Using platforms such as Google Analytics, we continuously monitor conversion paths and funnel influences.
Our Expertise in
- User research & buying process analysis
- Keyword Analysis
- Intent Mapping
- Competitive Landscape Study
- Campaign Strategy Development
- Keyword Research
- Campaign Setup and Messaging Development
- Execution and Daily Campaign Management
- On-Going Performance Optimization
- On-Going ROI Reviews