Online retail is at an all-time high, in fact, online retail sales share has increased from 16% to 19% in 2020 and is set to expand even further. While the rise in eCommerce brings about several benefits for users, it becomes more challenging for brands to stand out. Now, brands must find new creative and engaging ways stay ahead of the curve, and influencer marketing has proven to be one of the most effective solutions.
What is Influencer Marketing & Why is it Important?
Influencer marketing is the amalgamation of old and new marketing tactics. It combines the essence of celebrity endorsements with modern day online content driven marketing. Influencer marketing uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche.
What makes them such a valuable marketing tool is that they have an authentic voice which their followers trust and value. Their voice will bring your brand’s story to life and build a human connection around your brand. As a result, these content creators can generate awareness of your product or service, but they can also directly lead to sales, as 80% of consumers have purchased something via an influencer recommendation.
The growing importance of influencer marketing is undeniable, and today, it is an essential part of any successful digital marketing campaign. With that in mind, Antyra Solutions launched its Influencer & Creator Hub, a space that connects creatives with leading brands to create marketing strategies that achieve tangible results.
What is the Hub?
Whether a brand’s objective is to generate awareness of their product/service or change customer perception, Antyra will handcraft a creative digital marketing strategy combined with organic influencer marketing and paid promotion to generate results both online and offline.
Antyra aims to create a mutually beneficial relationship between brands and influencers, so that the content creators will also be able to grow their own brand one collaboration at a time.
How the Hub Benefits Brands
The Hub is your launchpad for success. For brands looking to succeed on social media channels, signing on with the Hub helps you make more informed and intelligent decisions.
Here’s what Antyra promises brands who sign up:
Find & Verify Content Creators: The success of an influencer marketing campaign is determined by finding authentic creators who are well aligned with your target audience. However, sourcing, vetting, and managing these creators as a brand can be both costly and time-consuming. The Hub streamlines this process and Antyra makes sure that you partner with creators who best align with your campaign goals.
Ensure Brand Compliance: To maximise brand compliance, Antyra has an in-depth content approval process. The creators will be given a detailed brief by our team who will then approve the content or request changes, before sharing it with the client. This process minimises the risk of errors, protects the brand’s reputation, and matches the brand’s messaging.
Have Access to our Digital Marketing Expertise: From offering industry insights to helping with content ideation, Antyra’s team of digital marketing experts will be there every step of the way to ensure you launch the most successful influencer marketing campaign.
Measure Success: Antyra promises to help you achieve tangible results. With continuous performance evaluation and insights, you will get a better view of the success of your influencer marketing strategy.
How the Hub Benefits Creators
Antyra’s mission is to build impactful relationships between world-class brands and content creators. Here are some of the benefits of joining our Influencer Hub:
- Be a part of a growing group of aspiring, talented and like-minded creators.
- Gain exposure for your own brand through this platform, and launch your brand to new heights.
- Collaborate with international and local brands from multiple industries.
- Have the opportunity to monetise your passion.
- Work closely with our team and get access to performance-based digital expertise.
- It’s free to sign up and you don’t have any exclusivity clauses.
If you want to launch a successful influencer marketing campaign or you’re a creator who wants to join Antyra’s growing community, get in touch with us today.