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Omni-channel Digital Marketing

Executing on average 100+ different ad sets a month, Antyra continues to optimize ROI at the campaign level. Working closely with the amanté Sri Lanka team, Antyra helps plan online initiatives, product drops, price based campaigns and other strategic projects. With an extensive range spanning innerwear, lingerie, swimwear and sportswear, buyer personas are built at the product level and execution strategies are implemented to achieve the lowest cost per acquisition.

Daily reviews of analytics help us continuously evolve campaign effectiveness. This hands-on approach resulted in a phenomenal growth in a six-month period.

 


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Channels Used:

User Behaviour Based On-Site Advertising, Search Engine Optimization, Google Search Marketing, Google Display Network, Facebook Content Marketing, Facebook Advertising and Instagram Advertising

 

 

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Antyra has been a key part of our success as we move towards true omni-channel leadership rather than seeing the customer journey as separate on digital and in retail.
Sasanka Bandara,
General Manager amanté Sri Lanka & Bangladesh

 

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Antyra’s ability to understand and interpret the online consumer and buyer behaviour has been a key aspect of our growth. They continue to work as part of the amanté Sri Lanka team, not just as an agency partner, and this too contributes towards the overall success.
Varuni Vanderpoorten,
Manager – Online Business amanté Sri Lanka

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