Growing Sri Lanka’s Largest Online Market Place
Wow.lk is Sri Lanka’s largest online ecommerce brand in terms of both revenue and traffic. Antyra worked closely with wow.lk to implement a funnel expansion strategy. Focusing on the product category, product and consumer brand level, Antyra worked on incremental page level visitor growth through effective SEO. From “Gas Cookers” to “HD TVs in Sri Lanka”, wow.lk was brought to the 1st page on Google.lk, generally among the first 1-3 places. With an on-going emphasis on ranks and organic CTR, we continue to optimise and grow brand presence among the generic search market.
For PPC, time-based, product category based, pricing based campaigns are executed on an on-going basis, improving ROI continuously. ROAS has nearly doubled through focused campaign execution.
User Behaviour Based On-Site Advertising, Search Engine Optimization, Google Search Marketing, Google Display Network, YouTube Advertising and Facebook Advertising
We have engaged Antyra Solutions from February 2015. They have provided consultancy services in relation to our website structure, product discovery process and work closely with us on day to day digital marketing including SEO, PPC and Social Media. They have become an instrumental part of our long-term digital marketing strategy and we would highly recommend Antyra to anyone in the ecommerce space.
Chief Executive Officer
Digital Commerce Lanka (Pvt.) Ltd